Sobeys Liquor now brings you the AIR MILES® Reward Program

Better ways to EARN.

Earn 1 AIR MILES® reward mile for every $20 in purchases at Sobeys Liquor.

Plus earn BONUS reward miles on products throughout the store.

Better ways to REDEEM.

How you reward yourself is up to you. AIR MILES® Cash lets you redeem reward miles in your AIR MILES® Cash balance towards everyday purchases at participating Sponsor locations including Sobeys Liquor stores in Alberta**. Get $10 towards your purchase when you redeem 95 AIR MILES® reward miles right at the till.

OR, build your AIR MILES® Dream balance and redeem towards vacations, electronics and more.*** Explore Dream Rewards on-line at

The choice is yours!

Sign up today in-store or at

Fast and Easy Redemption at participating Sponsor locations.
95 reward miles = $10 off in-store.

Earn 1 AIR MILES® reward mile for every $20 you spend cumulatively Sunday to Saturday of each week. $10 Monday + $10 Saturday = $20 weekly spend which earns 1 AIR MILES reward mile*.